About Firebase Integration-

Mobile app analytics tool that gives insight into the usage and engagement of your app.

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Why do you need Firebase on your mobile app?

Firebase creates custom audiences based on device data and user activity using events and user characteristics, which are then used in marketing campaigns. It allows you to make educated decisions about app marketing and performance enhancement. It also interacts with hundreds of ad networks in order to complete the reporting loop and transmit conversion data back to those networks in order to track campaign performance.

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Using Shop2app with Customer Fields-

• The SDK automatically captures certain standard events and user properties.
• Create your own custom events to track the things that are important to your company.
• Reporting on up to 500 distinct events is free and limitless.

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