How it works

Matcha.com, a leading matcha tea brand, partnered with Shop2App to build an engaging, personalized mobile app that improves customer trust, retention, and loyalty. Their app seamlessly combines user-generated content, reviews, and personalized experiences to build brand affinity and drive conversions.

Personalize

Delivering tailored content through mobile app, making each interaction meaningful and relevant.

Engage

Boosted engagement with rich media push notifications and personalized user journeys in the app.

Retain

Keep customers coming back with powerful retention features that enhance their mobile experience.

Personalized Home Screen

The Matcha.com mobile app, built with Shop2App, provides a personalized experience designed to connect with each customer. Leveraging segmentation and customer tags, users receive tailored content, recommendations, and promotions based on their preferences and interactions with the brand.

This personalization enhances the shopping experience and improves customer lifetime value (CLTV).

Subscription Management Made Simple

Matcha.com's app offers seamless subscription control giving customers full autonomy over their orders. Subscription customers can skip, pause, or reschedule deliveries with one click, receive updates via push notifications, and even add products to upcoming shipments.

This flexibility encourages loyalty and makes it easy for customers to manage their subscriptions on the go (with just their phones.)

Subscription Widget

Matcha.com's app offers seamless subscription control giving customers full autonomy over their orders. Subscription customers can skip, pause, or reschedule deliveries with one click, receive updates via push notifications, and even add products to upcoming shipments.

Engaging with Push Notifications

They use app push notifications to engage customers at every stage. These targeted rich media notifications promote products, educational content, subscription updates, and much more, keeping customers informed and engaged.

Replenishment Made Easy

Users can simply tap a button to get their next deliveries, ensuring they never run out of their favorite items. This convenience is further amplified by personalized product recommendations.

Seamless Product Discovery

Customers can easily browse product collections, top sellers, and more. With intuitive in-app search functionality, users can quickly discover new products or revisit old favorites, streamlining the shopping experience and keeping them engaged with the brand's offerings.

Rewarding Loyal Customers

Customers can earn Matcha Points for various actions and turn them into rewards in the mobile app. Offering points for referrals, purchases, and other interactions builds loyalty.

Optimized Cart for Increasing AOV

A free shipping progress bar encourages customers to add more items by showing them how close they are to receiving free shipping. Alongside this, personalized product recommendations are displayed to make it easy for customers to add complementary products with a single click. This combination boosted AOV and conversion rates, turning the cart experience into a powerful opportunity.

Ready to Supercharge Your Subscription Retention?

At Shop2App, we're dedicated to helping DTC brands like yours enhance customer retention and increase sales through personalized mobile experiences.

Book a Demo