Matcha.com's Mobile App
45%
Boost in Retention
33%
Increase in Repeat Purchases
Matcha.com, a leading matcha tea brand, partnered with Shop2App to build an engaging, personalized mobile app that improves customer trust, retention, and loyalty. Their app seamlessly combines user-generated content, reviews, and personalized experiences to build brand affinity and drive conversions.
With a subscription-centric app that makes reordering effortless, they ensure customers stick with their favorites, driving repeat purchases and building loyalty.
Using customer preferences and behaviors, the app delivers a tailored shopping experience that feels unique to each customer, helping them discover what they'll love.
Targeted push notifications keep their customers up to date on new offerings, promotions, and upcoming orders — keeping them engaged and connected with the brand.
Matcha.com's app provides a highly personalized experience using advanced segmentation and customer tags. Based on their preferences and past interactions, customers receive tailored content, relevant products, and promotions.
Matcha.com's app offers seamless subscription control giving customers full autonomy over their orders. Their subscribers can now skip, pause, swap products or reschedule deliveries with one click, receive updates via push notifications, and even add products to upcoming shipments.
1-click easy access to the portal, this level of flexibility encourages loyalty and makes it easy for customers to manage their subscriptions on the go (with just their phones.)
With a subscription conversion option (widget) right on the PDP, Matcha.com's customers can subscribe to their favorite products and enjoy recurring deliveries at a discounted price.
Additionally, they can now send timely, automated push notifications to encourage one-time customers to sign up, driving long-term loyalty.
They use app push notifications to engage customers at every stage. These targeted rich media notifications promote products, educational content, subscription updates, and much more, keeping customers informed and engaged.
Users can simply tap a button to get their next deliveries, ensuring they never run out of their favorite items. This convenience is further amplified by personalized product recommendations.
Customers can easily browse product collections, top sellers, and more. With intuitive in-app search functionality, users can quickly discover new products or revisit old favorites, streamlining the shopping experience and keeping them engaged with the brand's offerings.
Customers can earn Matcha Points for various actions and turn them into rewards in the mobile app. Offering points for referrals, purchases, and other interactions builds loyalty.
A free shipping progress bar encourages customers to add more items by showing them how close they are to receiving free shipping. Alongside this, personalized product recommendations are displayed to make it easy for customers to add complementary products with a single click. This combination boosted AOV and conversion rates, turning the cart experience into a powerful opportunity.
At Shop2App, we're dedicated to helping DTC brands like yours enhance customer retention and increase sales through personalized mobile experiences.
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