Happy Healthy You's App
25%
Higher Net Sales Per App Customer
33%
Increase in App AOV
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Happy Healthy You partnered with Shop2App to create a highly engaging, personalized mobile shopping experience with their own app that offers a tailored and interactive experience through intuitive features, educational content, and exclusive rewards — designed to engage, retain, and build customer loyalty.
Deliver tailored content through the mobile app, making each interaction meaningful and relevant.
Boosting engagement with rich media push notifications and personalized user journeys in the app.
Keep customers coming back with powerful retention features that enhance their experience.
The app enables users to manage their subscriptions independently with a simple self-service portal. Customers can skip, pause, reschedule orders, add or swap products with a click. Users can access the portal directly through the home screen. This level of flexibility ensures satisfaction and reduces support needs while empowering users to feel in control.
The app's home screen dynamically displays personalized content for users, including product recommendations, articles, and upcoming orders. The tailored home screen encourages customers to explore more and makes them feel valued by catering to their individual preferences.
This level of personalization drives higher engagement and contributes to increased customer LTV.
Users can now easily add complementary products or seasonal items to their upcoming orders through push notifications that Happy Healthy You sends right before shipping an order, making subscriptions more flexible and personalized. This feature helps boost the Average Order Value (AOV) while making customers feel valued by enhancing their experience.
The app incorporates a cancellation flow to retain subscription customers. Before canceling, users are prompted to select reasons and are offered alternatives like rescheduling or modifying the subscription. This gives the Happy Healthy You insights into customer behaviors while creating opportunities to retain customers by meeting their evolving needs.
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"The Daily Dose" is an interactive challenge designed to keep customers engaged and motivated. Each day, users mark their progress and after consistently marking their activity in the app, receive access to exclusive video content, reward points, and more.
This gamified experience gives customers a reason to interact with the brand daily and promotes consistent engagement and higher retention rates.
The app is rich in educational content that matches user preferences. The in-app content repository, "Health Hub," provides easy access to valuable resources, including health tips, articles, recipes, videos, and guides on health, hormones, nutrition, and more.
These resources empower their customers with information that supports their health journey and complements their purchases, encouraging continued engagement and fostering a deeper connection with the brand.
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The cart experience is designed to maximize order value through upsell suggestions, a free shipping bar encouraging customers to add more items to meet thresholds for free shipping, and the integration of 1-click checkout with Shop Pay.
This streamlined checkout ensures users can complete their purchases quickly and easily, reducing cart abandonment and boosting conversion rates.
The subscription widget is designed to convert one-time buyers into loyal subscribers. This allows customers to subscribe directly to their favorite products with just a click, offering them an instant discount to incentivize the switch.
The app ensures a seamless transition experience by integrating the subscription option right on the PDP, driving recurring revenue and building long-term loyalty. Happy Healthy You also prompt users to take advantage of these subscription savings with personalized push notifications.
Happy Healthy You's app enhances the mobile shopping experience with rich and interactive Product Detail Pages (PDPs). Featuring key benefits, video content, and detailed product insights, the PDPs ensure customers are fully informed and engaged.
By leveraging dynamic content throughout the product page experience, Happy Healthy You builds trust and provides a seamless transition from browsing to checkout, replicating the depth of an in-store/offline consultation directly in the app.
At Shop2App, we're dedicated to helping DTC brands like yours enhance customer retention and increase sales through personalized mobile experiences.
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