How It Works

Daan Go partnered with Shop2App to bridge the gap between their offline and online experiences and built a personalized mobile app. They created a seamless blend of in-store interactions and mobile convenience. With real-time synchronization and tailored features, the app elevates customer engagement, strengthens brand loyalty, and enhances the overall shopping journey.

Customer Engagement

Push notifications keep customers in the loop about new products, offers, and events, ensuring consistent brand presence and repeat engagement.

Boosted Conversions

The easy-to-navigate app interface drives conversions with an optimized mobile experience, helping customers order effortlessly.

Quick Reordering

The integration with Shopify POS and Zapiet offers flexible ordering, whether for delivery or in-store pickup, simplifying the shopping journey.

Highly Personalized Experience

Customers get a highly personalized home screen and an overall shopping experience that adapts to their location.

Using advanced product exclusion, the app ensures that customers only see products available in their specific region. This enhances the shopping experience, eliminating any potential disappointment of viewing products that aren’t accessible for their location.

Flexible Local Pickup & Delivery

Daan Go integrated the app with Zapiet to create a seamless experience. This empowers customers to choose between picking up their order at a nearby store or for delivery, all from within the app.

The straightforward scheduling interface allows them to select the date and time for pickup, making the process hassle-free. By offering these flexible options, they have effectively enhanced customer convenience.

Enriched PDP with Shopify Metafields

Daan Go's mobile app integrates with Shopify Metafields to create highly detailed and informative product pages. This ensures that users have all the relevant information to make confident purchase decisions.

Customers can find all the information they need from ingredients and storage instructions to available customizations and more — right on the app, making the mobile shopping experience as rich and seamless as browsing their website.

Order Customization Options

The customization feature within the app allows customers to personalize their orders by selecting their favorite ingredients. This flexibility ensures that each customer gets precisely what they desire, enhancing their connection with the brand and resulting in a more satisfying product experience.

It’s the kind of tailored shopping experience within their app that makes the brand stand out from the competition.

Personalized Order Requests

The app provides customers the ability to leave personalized notes for their orders, such as adding a special message or leaving specific instructions for the team. This feature empowers customers to make each order unique, whether it’s adding a heartfelt message for a gift or communicating important details to ensure their cake is exactly as they envisioned.

Streamlined Loyalty Experience

Daan Go's mobile app integrates directly with their existing loyalty platform, Smile.io, to offer customers a rewarding experience.

Customers can earn and redeem reward points effortlessly through the mobile app, encouraging greater engagement and repeat purchases. Easy access to the program ultimately strengthens the relationship.

Optimized Cart for Increasing AOV

The app features an optimized cart with upsell options, including personalized recommendations and a free shipping bar to encourage customers to add more products for free delivery.

This helps increase AOV while creating an enjoyable and engaging shopping experience, prompting customers to take full advantage of the brand's offers.

Highly Converting Product Page

The app's PDP is designed to enhance engagement and boost conversions. Using metafields, the PDP showcases precise and detailed product information, including size charts, ingredient lists, and other key details that cater to customer needs. Rich media elements —such as images and videos make the experience visually engaging, and the customer reviews and ratings provide social proof, building trust and reducing hesitation.​

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