Public Goods Mobile App
Public Goods is a leading DTC brand dedicated to making healthy, sustainable products accessible to all.
17%
Increase in Repeat Ordering
21%
Higher AOV
Public Goods is a leading DTC brand dedicated to making healthy, sustainable products accessible to all.
Public Goods joined forces with Shop2App to create an exclusive, subscription-centric app experience that elevates customer engagement and retention. With tailored recommendations and seamless subscription management, Public Goods’ app now stands as a loyalty-driven, high-performance platform.
Enabled Personalized app experience , helping each member find value through tailored recommendations.
Boosted app engagement with member-exclusive notifications and immersive in-app journeys, keeping members engaged.
Simplified the reordering process, allowing customers to repurchase their favorite products effortlessly—boosting repeat purchases and building brand loyalty.
The Public Goods app offers a seamless, highly personalized experience that keeps subscription customers coming. The app's focus on intuitive interactions, exclusivity, and convenience ensures that members feel valued and empowered.
Their mobile app makes every step simple and rewarding, from initial onboarding to management and regular updates — they are building long-term loyalty.
The app is designed to restrict access to members only. Non-members cannot view or purchase discounted products until they join, reinforcing the brand’s exclusivity and offering a unique experience for members.
This in-app exclusivity is a powerful motivator for users to join the membership, providing value beyond the typical shopping experience.
The personalized home screen displays tailored content that matches customer preferences, including upcoming subscription deliveries and personalization blocks like recently ordered products.
This visibility helps customers stay informed and engaged with their subscriptions and this level of app personalization increases the average order value and customer lifetime value.
The self-service portal in the app empowers customers to manage subscriptions effortlessly.
Customers can skip, pause, delay, reschedule deliveries, or swap products with just one click — resulting in fewer support tickets and a smoother experience. This level of control, right in their hands, makes them feel more connected and confident in managing their subscriptions independently.
.png)
Users can add one-time products or new subscriptions to their upcoming deliveries. This feature allows members to explore and add complementary products or seasonal items to existing orders, boosting the average order value while enhancing the overall shopping experience.
The cancellation flow reduces churn by offering alternatives before cancellation. Instead of immediately canceling, customers are prompted to select reasons for their choice and offered options like changing delivery dates or modifying product quantities. This helps Public Goods to retain subscribers, gain insights into cancellation reasons, and build stronger, long-lasting relationships.
The app features an optimized cart with upsell options, including personalized recommendations and a free shipping bar to encourage customers to add more products for free delivery.
This helps increase AOV while creating an enjoyable and engaging shopping experience, prompting customers to take full advantage of the brand's offers.
The app's PDP is designed to enhance engagement and boost conversions. Using metafields, the PDP showcases precise and detailed product information, including size charts, ingredient lists, and other key details that cater to customer needs. Rich media elements —such as images and videos make the experience visually engaging, and the customer reviews and ratings provide social proof, building trust and reducing hesitation.
.png)
At Shop2App, we're dedicated to helping DTC brands like yours enhance customer retention and increase sales through personalized mobile experiences.
*Subscribe to our newsletter
