Bully Max's Mobile App

Bully Max partnered with Shop2App to build a highly engaging, subscription-centric mobile app.

21%

Increase in Repeat Ordering

18%

Increase in AOV

How it works

To enhance the customer experience and streamline subscription management, Bully Max partnered with Shop2App to build a highly engaging, subscription-centric mobile app. The app integrated seamlessly with their existing loyalty program, enabling a smoother, more personalized experience for their subscribers.

Personalized Pet Care

Enabled each customer to access recommendations based on their pet’s unique needs, fostering a sense of individualized care and value.

In-app Portal for Pet Parents

Created a flexible subscription portal, helping customers manage and optimize orders independently, leading to a stronger customer relationship.

Easy Reordering for Pet Essentials

Streamlined the reordering process, making it easy for pet owners to restock essential products, reinforcing convenience and encouraging loyalty.

Self-Service Subscription Portal

Shop2App X Recharge Subscriptions enabled customers to independently manage their subscriptions with a simple self-service portal. Users can skip, pause, delay, reschedule orders, or even swap products — all with just a few taps. This convenience reduced support tickets and increased subscriber satisfaction.

Adding Products to Upcoming Order

Customers are able to easily add new products to their upcoming deliveries, like treats, seasonal products or complementary items, with a click.

By leveraging push notifications, they make their subscription more flexible for their customers, boosting the Average Order Value (AOV) and ensuring a more engaging shopping experience.

Product Swapping Made Easy

As pets grow, their dietary needs change. Bully Max's mobile app made it easy for subscribers to switch products to match their pets' evolving needs. This feature ensured pets received the right nutrition at the right time while making adjustments effortless for customers.

Cancellation Flows to Reduce Churn

To minimize churn, the app includes a smart cancellation flow that offers alternatives to customers such as rescheduling deliveries or modifying product quantities. These insights are used further by Bully Max to improve customer experience.

Highly Converting Subscription Widgets

The subscription widget integrated into their app is designed to convert one-time customers into loyal subscribers. Their customers can now seamlessly switch from one-time purchases to subscriptions with just a click, encouraging higher retention, boosting Customer LTV, and creating a consistent revenue stream for Bully Max.

One-Click Checkout with Shop Pay

Shop2App's integration with Shop Pay offered their customers a superfast checkout experience, minimizing the steps needed for one-time purchases or subscription orders. This streamlined approach significantly reduced cart abandonment and boosted their app conversion rates.

Personalizing with Bully Max Quiz

We introduced the Bully Max Quiz in the app to provide personalized product recommendations tailored to each pet’s needs. Pet parents answer a few simple questions, and the quiz matches them with the best products for their dog’s specific requirements. Guiding customers to the right products with this interactive experience ensures they feel confident in their product choices.

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At Shop2App, we're dedicated to helping DTC brands like yours enhance customer retention and increase sales through personalized mobile experiences.

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