Public Goods, a leading DTC brand focused on sustainable products, enhanced its mobile experience by partnering with Shop2App and Branch. This collaboration aimed to strategically leverage deep linking technology, offered by Branch, to create a seamless customer experience on mobile, improve engagements, and increase retention through a highly engaging mobile app made by Shop2App.

Benefits of Integrating Shop2App x Branch

The integration of Shop2App and Branch was highly effective for the Public Goods mobile app, primarily through the innovative use of deep links. These are some key functionalities enhanced by deep linking:

• Deep Links for Abandoned Carts: Targeted emails and push notifications can be sent to customers, sending them back to their abandoned carts (in the mobile app) and increasing the chances of conversion.

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• Deep Links for Subscription Management: They simplified subscriptions through deep links that enable customers to manage their preferences (in the app) from personalized push notifications and emails.

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• Deep Links for Writing Reviews: They encourage customers to give reviews (on recent purchases) by taking them straight to the product review page in the mobile app through post-purchase campaigns.

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• Deep Links for Personalized Promotions: They can now direct customers to special promotions and personalized offers in their app, increasing the relevance and effectiveness of their marketing efforts.

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• Deep Links for Marketing Campaigns: They implemented deep links across various marketing channels, like email campaigns and search results, ensuring customers land (in the app) exactly where they are most likely to engage and convert, and reducing friction.

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About Public Goods Mobile App

Throughout their mobile app journey – from design to launch, the Shop2App team provided extensive support, guiding Public Goods through each step, and ensuring that every feature was tailored to fit the brand’s needs and vision. Our team added custom features and even custom-coded things that were required.

The Public Goods mobile app, made with Shop2App, is packed with features designed to enhance their customer experience:

• Personalization: Using the easy drag-and-drop builder they built a mobile app that is personalized and engaging, ensuring the customers see products and offers that match their preferences and shopping behavior.

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• Push Notifications: Through the mobile app, they keep customers engaged with timely push notifications about new products, deals, upcoming deliveries, and more, directly increasing retention and conversions.

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• Seamless Subscriptions: Provides one-click options for subscriptions within the app, making it effortless for customers to modify their subscriptions, which improves retention and satisfaction.

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• Members-only Access: Through Shop2App’s custom features, they created an exclusive experience (only for their members) that enhances customer loyalty and increases sign-ups.

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The Impact

The synergy between Shop2App and Branch has transformed the mobile app (experience) for Public Goods, leading to measurable improvements in customer engagement, conversion rates, and overall customer satisfaction. Using deep links has minimized navigation barriers, creating a frictionless path to purchase. With this seamless integration, they saw direct improvement in metrics like AOV, customer loyalty, and higher conversion rates from marketing campaigns.

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Conclusion

The collaboration between Shop2App and Branch has set a new standard for what is achievable by integrating deep linking technology with an app. Public Goods has highlighted how Shop2App and Branch can be leveraged to create a seamless, personalized, and engaging mobile shopping experience.

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For more insights from our CEO, Ankit Minocha, on how Shop2App and Branch are shaping mobile strategies for Shopify merchants, check out this interview.