Staying ahead means embracing new trends that engage and retain your audience.

One such trend that is making waves is shoppable videos. These blend the power of video content with the convenience of shopping, transforming how your consumers discover and buy products. And, we’ve integrated this feature directly into mobile apps to create a highly engaging mobile shopping experience.

With Shop2App, you can now easily create and manage shoppable videos (within your app) to enhance your customer's shopping experience and boost sales. You can effortlessly add these to your mobile customer’s journey.

• Interactive Experience: When customers click on the video, it plays, and they can see the products tagged at the bottom. This interactive experience makes shopping more engaging and intuitive.

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• Swipe for More: Just like Instagram reels and YT shorts, your customers can swipe to see more videos in the app. This feature keeps customers engaged and exploring your products.

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Where to Use Shoppable Videos

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Here's how you can leverage shoppable videos in your app built with Shop2App:

• Home Page: Feature your latest or most popular videos on your home page to grab customers' attention as soon as they open your app.
• In-App Landing Pages: Use shoppable videos on dedicated landing pages within your app to showcase seasonal collections, special promotions, new product launches, or user-generated content (UGC).
• Product Description Page (PDP): Use shoppable videos on your PDP to showcase products in action or testimonials. Customers can see the product in real-life scenarios, increasing the likelihood of purchase.

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Setting Up Shoppable Videos with Shop2App

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Setting up shoppable videos in your Shop2App mobile app is as easy as a few clicks! Here's how:

1. In your Shop2App dashboard, go to the Media Carousel block type.
2. Add the URL of the video you want to feature.
3. Upload a static image that will appear before the video is played - this acts as the thumbnail.
4. Choose the products to be featured in the video.

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Wrapping Up

Shoppable videos are transforming the online shopping landscape. By incorporating this trend into your mobile app, you can boost engagement, increase conversions, and build stronger relations – with your customers. 

Get started with shoppable videos on Shop2App today!