DryEye Rescue, a leading provider of eye care products, sought to enhance their sales and customer experience on mobile. They turned to Shop2App and Refersion for a solution that combined the power of a custom mobile app with an effective affiliate marketing strategy. Here's how they did it.

The Challenge

• Affiliate management: Managing affiliates manually was inefficient and prone to errors – they needed Refersion, a robust affiliate platform
• Low customer engagement on mobile: With a growing number of users shopping via mobile, they needed to create the best mobile experience.

They needed a solution that could streamline their processes and drive growth.

The Solution

DryEye Rescue leveraged Shop2App + Refersion. This powerful integration provided them with the following:

1. Simplified Shopping: Better accessibility to their customers on mobile with features like easy sign-ups, seamless shopping, and a doctor locator that automatically attributes sales to the affiliates – all through their app.
2. ‍Enhanced User Experience: DER started engaging mobile users with targeted push notifications, improving overall user experience.‍
3. Increased Revenue Opportunities: Affiliates promoted their mobile app, opening a new channel for revenue and leveraging their audiences (offline customers) for increased brand visibility.

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The Implementation

DryEye Rescue treats affiliates more like partners. They expanded their reach by incentivizing healthcare professionals to recommend their products and simplifying the management of these partnerships through the mobile app.

Onboarding Patients through the DryEye Rescue App:

• Patients download their app via Doctor's referral links, QR codes on referral pads, or other sales channels – integrating seamlessly with their website.

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• ‍Once onboarded, all future purchases from the patient are attributed to the referring doctor, thanks to the integration with Refersion.

Finding a Practice and Mobile Shopping Experience:

• The app features a Doctor Locator, allowing patients to find nearby practices offering dry eye treatments, products, or services.
• Patients can choose their nearest location or enter a doctor’s referral code, and if a preferred practice is not set, they can easily pick (either on the product page or checkout) from nearby practices.

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• Checkout (in the app) is enabled only when a practice is selected, ensuring all sales are correctly attributed. And, a streamlined cart and checkout process, improved the mobile shopping experience.

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Results and Impact

Thanks to their strategic approach and the integration of Shop2App and Refersion, DryEye Rescue achieved significant growth:

• Increased Brand Visibility: The strategic use of an affiliate program through their app boosted their visibility.
• Higher Sales: Integrating Refersion with Shop2App led to a notable increase in overall sales, demonstrating the effectiveness of combining a mobile app with a powerful affiliate marketing tool.
• Improved Customer Engagement: Personalized push notifications and a better user experience kept customers engaged and coming back.

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Conclusion

The powerful combination of Shop2App and Refersion provided DryEye Rescue with a robust solution to their challenges. This highlights the potential of using a mobile app and affiliate marketing to drive growth and enhance brand visibility.

Check out how DryEye Rescue launched a successful affiliate program with Refersion here.

If you want to boost your brand's growth through effective affiliate marketing and a highly personalized mobile app, consider integrating Shop2App and Refersion.

‍Connect with us to learn more.

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