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Today, your mobile app is often the most frequent touchpoint between your brand and your customers. With over 90% of mobile internet time being spent in apps, it is crucial to optimize your app’s overall user experience.
One of the most effective ways to do this is through in-app landing pages – these are dedicated screens that guide users towards specific actions, whether it’s discovering new products, signing up for a membership, or participating in a challenge.
In-app landing pages are more than just a feature – they’re a powerful tool to engage your customers, drive conversions, and build lasting loyalty. By tailoring these pages to meet specific goals, you can turn your mobile app into a dynamic, personalized, and engaging experience that your customers fall in love with.
With your Shop2App mobile app, making in-app landing pages is easier than ever. Whether you want to boost sales, increase membership, or nurture your community, we provide the tools you need to build and optimize your app effortlessly.
One powerful use of in-app landing pages is to showcase product collections. These make it easy for users to explore and purchase items within a specific category.
On the home screen of your app, you can add a CTA block that’s visible only to the users with a specific customer tag (Shopify) – this will direct them to the collection landing pages tailored to their preferences and behavior.
For example, Chewy organizes its dog food into categories like "Puppy Food" and "Fresh & Frozen Food." Users can easily explore the products by brand, price, or dietary needs, enhancing the shopping experience and driving higher sales.
In-app landing pages are also ideal for creating buzz around new product launches or promoting seasonal products (or bundles). You can create product-specific landing pages and send push notifications to direct users to your product landing page.
Nike effectively uses this strategy (of creating product landing pages) to build excitement for limited-edition sneakers. These pages include high-resolution images, detailed descriptions, and interactive elements like 360-degree views.
Additionally, features such as reminders, raffle entries, and pre-order options build anticipation and create urgency, resulting in increased conversions.
Membership programs can be a significant driver of loyalty, and in-app landing pages can help convert users into members.
Costco, for example, uses membership landing pages within its app to highlight the benefits of different tiers of memberships, such as savings, rewards, and exclusive deals – simplifying the sign-up process and showcasing the value of membership, these pages effectively boost sign-ups and member retention.
You can also send app push notifications to non-members and direct them to a similar landing page in your own Shop2App mobile app, making it easier for them to see the benefits and join membership.
Brands can use in-app landing pages as hubs (or repositories) for educational content. You can tailor your education-focused pages for different segments by creating separate pages for each – increasing engagement and retention by delivering personalized content. With such content in your app, you can become a trusted partner in your customer’s journey by educating them consistently.
Happy Healthy You’s "Health Hub" is a prime example, offering articles, videos, and much more – all in one place in their mobile app built with Shop2App. This educates their audience and keeps them engaged within the app, encouraging ongoing interaction and building brand authority.
Offer-specific landing pages can be leveraged in your app to promote upcoming or ongoing sales, discounts, and special promotions. These pages are not limited to in-app purchases – they can also drive traffic to offline stores, highlight seasonal sales, or promote limited-time offers.
Sephora effectively uses these offer-specific landing pages to feature exclusive discounts, bundles, seasonal sales, and limited-time offers. With attention-grabbing banners, countdown timers, and prominent CTAs, these create a sense of urgency and exclusivity that encourages users to make quick purchasing decisions.
Creating a sense of community is crucial for brand loyalty, and in-app landing pages can play a significant role in helping you build such an experience in your app.
Nike uses these to connect users through shared interests and activities. Whether joining a running club, participating in a fitness challenge, or sharing achievements, these pages boost engagement and deepen the relationship.
With Shop2App, you can build a highly engaging mobile app with our exclusive in-app community feature that allows you to create a dedicated space for your customers to share stories, interact with each other, and more. You can even integrate it with your loyalty program to reward loyal customers.
You can build custom landing pages with Shop2App. Our dedicated team helps you build landing pages and custom code unique features to create an experience that your customers will love and keep coming back to.
For example, LEGO® Colombia used Shop2App to create engaging landing pages for their curated collections. These pages allow customers to explore themed sets in a seamless and visually appealing format, showcasing detailed product information, high-quality visuals, and personalized product recommendations.
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With the in-app landing pages, LEGO® Colombia provides a tailored shopping experience that enhances user engagement and drives conversions, turning their mobile app into a dynamic and interactive shopping destination.
Subscription landing pages are crucial for turning occasional buyers into loyal subscribers by emphasizing the benefits and convenience of regular purchases.
We can see this in Ipsy’s app – they highlight the benefits of their monthly beauty boxes through landing pages. These pages detail the personalization process, showcase the premium products included, and emphasize the cost savings of subscribing. By making it easy for their app users to understand and sign up, Ipsy effectively turns one-time buyers into repeat customers.
Reward programs, when introduced at the right moment, can turn one-time buyers into loyal customers. By creating a dedicated landing page in your mobile app, you can encourage new users to sign up and engage with your program effortlessly.
Charlotte Tilbury’s in-app landing page is a great example of how to introduce customers to a rewards program.
Their visually stunning landing page highlights key benefits, explains how the program works, and provides a clear call-to-action to create an account. This ensures that customers can easily understand the value of joining, turning interest into action.
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You can seamlessly integrate your Shop2App mobile app with popular loyalty apps like Yotpo, Smile.io, and more, and create a highly personalized and engaging mobile shopping experience that engages your customers and boosts retention.
In-app landing pages offer a wide range of possibilities for brands to engage users, drive conversions, and build loyalty.
By leveraging this Shop2App exclusive feature for various use cases – whether launching a new product, promoting a membership, or encouraging participation in a challenge, you can create more personalized and impactful experiences that resonate with your audience.
If you’re interested in building an engaging mobile app with Shop2App and creating in-app landing pages to do all this and more, connect with our experts.
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